How to Prepare Brand Voice Guidance for AI Drafting
A plain-English guide to creating useful brand voice instructions for AI-assisted marketing copy.
Brand voice guidance helps AI tools draft in a more useful direction, but it does not replace editorial judgment. Treat the output as a draft that needs review.
Collect Good Examples
Start with approved copy that already reflects your brand. Include emails, landing pages, product descriptions, and support content if they show the tone you want to preserve.
Define What to Avoid
Voice guidelines are stronger when they include negative examples. List phrases, claims, tones, and formatting choices that are off-brand or risky.
Add Product Facts
AI tools should not invent facts. Give them product descriptions, pricing, audience details, and claims that have been approved internally.
Review and Iterate
Compare drafts against your guidelines and update the guidance when recurring issues appear. Good brand voice work is an ongoing editorial process.